Xtra is an online magazine and community platform covering LGBTQ2S culture, politics and health that launched in 1984 as a local, free lesbian and gay newspaper in Toronto.
The website and brand redesign is fresh and modern with lots of playful elements. At the core of Xtra’s new look is the asterisk — a symbol normally used to indicate an omission or a footnote. By reclaiming the power of the asterisk, Xtra says, “We will not be left out or pushed tothe bottom of the page — our stories matter.”
Motion graphic animiation by Julian Brown, On The Chase
The website and brand redesign is fresh and modern with lots of playful elements. At the core of Xtra’s new look is the asterisk — a symbol normally used to indicate an omission or a footnote. By reclaiming the power of the asterisk, Xtra says, “We will not be left out or pushed tothe bottom of the page — our stories matter.”
Motion graphic animiation by Julian Brown, On The Chase
My Role
Researched, conceptualized and assisted
with building the new Xtra brand identity.
The goa was to create a new brand direction
that was beautiful and welcoming, and where
the LGBTQ2S+ community could see
themselves reflected.
Researched, conceptualized and assisted
with building the new Xtra brand identity.
The goa was to create a new brand direction
that was beautiful and welcoming, and where
the LGBTQ2S+ community could see
themselves reflected.
